Thompson Thrift Announces Rebrand with Website Launch
July 16, 2020
Indianapolis, IN
Redesigned website offers visitors richer insight into the Company’s integrated services, award-winning work and best-in-class team
Indianapolis-based Thompson Thrift, a full-service nationally recognized real estate company, today announced the official launch of its new corporate branding that includes a redesigned logo and website. The revamped site brings together content from multiple sites into one all-encompassing B2B website offering intuitive access to essential information about Thompson Thrift’s three business units that span multifamily and luxury leased housing, retail, and construction.
To initiate the rebranding process, the company conducted in-depth research, meeting with several internal and external sources to capture the true essence of the brand. Through the analysis, two consistent themes emerged as key differentiators within the market — the company’s unwavering commitment to quality and the resolve to positively impact its team members and the communities it serves.
“Thompson Thrift has a rich history of excellence, service and leadership made possible by our dedicated team,” said Paul Thrift, CEO of Thompson Thrift. “As a company, we aim to embody these core values in every aspect of our business. Our brand refresh builds upon our solid foundation while providing a consistent presentation across our three business units that tie back to the corporate brand.”
Thompson Thrift worked with Indianapolis-based design team Co-motion on developing the new campaign and website. “Working with a local design firm on our rebrand initiative created a true team environment,” stated Lori Wick, vice president of marketing for Thompson Thrift. “Co-motion became an extension of our Thompson Thrift family and did a great job entrenching themselves into our culture, which is key to creating a campaign that clearly communicates our core values as a company as well as the breadth and depth of our services.”
Stacey McClure, co-founder and designer at Co-motion, continued. “The Thompson Thrift rebrand was a collaboration from start to finish. Learning about their business and getting to know their team allowed us to identify how the brand needed to evolve. The solution was a consistent visual identity for the corporate brand and business units, a holistic design system, and a new user-centric website focused on their services and properties.”
On the design level, the logo symbolizes a company that is grounded yet innovative. Expanding the use of the pinstripe as a branding element throughout materials provides a sense of movement and action while reaffirming the knowledgeable, sophisticated appeal of the classic pinstripe. A sharp new visual identity is presented with an updated color palette that exhibits a modern, vibrant feel with tonal elements to enhance definition, dimension, and style.
Since its founding in 1986, Thompson Thrift has grown from a locally focused development and construction company into a full-service, integrated enterprise with a national scope. Thompson Thrift’s three business units have developed over $2.3 billion of commercial real estate in 19 states including nearly 12,000 Class A apartments and luxury leased townhomes and 2 million square feet of retail and mixed-used projects.
